What role does technology play in ensuring data accuracy for master data management?

Technology plays a crucial role in master data management by automating data entry and facilitating seamless integration with other systems. This automation significantly reduces the risk of human error that often occurs during manual data entry processes. When technology is employed, systems can pull and push data between different applications automatically, ensuring that the data remains consistent and up-to-date across the organization.

Furthermore, automation helps streamline workflows, allowing for real-time data updates and reducing the time spent on data handling tasks. This leads to higher data accuracy as the likelihood of errors introduced through manual interventions is minimized. By receiving data from various sources in a structured manner, organizations can maintain a clean and reliable master data set that supports better decision-making and operational efficiency.

In contrast, the other choices do not effectively capture the essence of how technology contributes to data accuracy. While enhancing manual checks is beneficial, it does not leverage the full capabilities of technology. Decreasing the need for data backup can potentially lead to catastrophic data loss if not managed correctly, and increasing the potential for data mismanagement contradicts the purpose of using technology in data management, which is to enhance accuracy and reliability, not exacerbate issues.